unknown unknowns

[rone]

Thanks to the talented Penny Hill: Rummy wins the coveted Foot in Mouth award for his soon-to-be-classic 'unknown unknowns' speech.

I still find it hard to believe there's an electrical appliance maker named SMEG.

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It gets better

[pdcawley.livejournal.com]

The story goes that they reached the press conference stage of launching a product to be called the Smeg MA. Apparently the giggles from the journos gave them a hint that something might be amiss.