i'll take two of... whatever it is

[rone]

Between 101 and the South San Francisco CalTrain stop, you can see a billboard that reads,

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SANCTURA

trospium chloride tablets

Coming Soon!           

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So... what the fuck? Is this the future of drug ads? Tantalize consumers with the promise of a pill that will become available eventually that will treat an unspecified malady? "Say, doc, i saw this billboard, and you'll let me know when it comes out, right? `Cause i gotta have it!"

Comments

Purple Pill! (drive by comment)

[ex-doohickey67.livejournal.com]

They did this awhile ago in SF (and maybe other cities, I don't know) with some pill called "the Purple Pill". They had billboards for t his mysterious purple pill for 3 months all over the subway. What? Does it make you larger and then the next version makes you small?

I wanted to call the 800 number and ask for Alice or something. I believe it was Claritin, but unsure. I think ad campaigns like that are ridiculous.

[mdyesowitch.livejournal.com]

It was Nexium. I forget what it's used for, but it's the replacement for their previous drug (Prilosec, I think) that was going out of patent and they wanted to switch everyone to the new one so they could still command premiums instead of people flocking to the generic.
I think maybe ulcers? Or some type of stomach thing?
I remember hoppie complaining that as he didn't have a purple computer, clearly he wasn't deserving of the purple pill.
-m
"I think mauve has the most RAM"