too cynical, or not cynical enough?
Jun. 11th, 2010 06:11 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
The Iron Man 2 Dr Pepper limited edition cans feature Tony "Iron Man" Stark and Ivan "Whiplash" Vanko on the regular Dr Pepper cans, and Pepper Potts and the Black Widow on the Diet Dr Pepper cans.
[Poll #1577122]
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Date: 2010-06-11 07:51 pm (UTC)One anecdote that stands out has to do with the "Friends" tie-in with Coke products. Coke wanted some of the women to appear in the campaign drinking regular coke. The actresses had a hard time with this because they only drink diet coke- so they agreed to change the ads to feature the diet soda.
I'm not sure I would attribute this to malice and oppression or even stupidity. They probably have millions of dollars of research saying that more women than men drink diet soda.
You could go into the whole chicken and egg thing with who pushed women to drink diet sodas first: Business or did women demand low-calorie options?
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Date: 2010-06-12 04:50 am (UTC)To be some vast, oppressive conspiracy trying to keep women down, at this point, would mean they would offer nothing but diet soda, no matter what the consumer wanted. No one who wanted to stay in business would do that.
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Date: 2010-06-12 05:59 am (UTC)That'd be silly: then what would men drink? They've got to offer products for both genders to maximise their profits; all they need to do is make it very clear which product is appropriate for which gender. You can't actually refuse to sell one gender the wrong one, because you'd get in trouble with the law, but you can certainly use subtle (and not-so-subtle) cues to build up the fact that most men don't want to be seen as girly and most women want to make themselves conventionally attractive.
--But no, I doubt they're literally colluding with the International Association of Patriarchs, with secret passwords and all. But if it was a coincidence, then you'd expect the coincidence to go the other way approximately 50% of the time, and I... I'd be pretty surprised if it went the other way even 5% of the time.
So my vote's with "vast, oppressive agreement-to-go-with-the-flow which is quite happy for women to be kept down as long as they get to keep making a profit off of it". Which is just as oppressive in effect if not intent, plus also cowardly.
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Date: 2010-06-12 01:10 pm (UTC)In other words, their are entirely legitimate reasons for women (on average) to prefer lower-calorie products than men.
That said, I agree that women are pushed to impossible standards of beauty.
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Date: 2010-06-13 09:09 am (UTC)In facet plain soda water started in the mid 1700s (Schweppes I think). The pubkeepers stored it upright and the fizz got out of the dry corks. The company changed the bottles to have rounded bottoms so they had to be stored on their sides.
<a href="http://www.drpeppersnapplegroup.com/brands/schweppes/>http://www.drpeppersnapplegroup.com/brands/schweppes/</a>
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Date: 2010-06-11 09:10 pm (UTC)