entombed in the shrine of zeroes and ones

When I visited my sister in Germany for the first time, I was terribly disappointed in the Germans' respect for their own beers. We went to a Bierfest in the city she lived near (Kusel), where the local brewery made a very nice Altbier (called, creatively enough, Alt Kusel), among other styles. I think I saw maybe two other customers besides myself at their stand in the time I was there. What were the locals all drinking? The national brands like Bit and Jaeger Pils. Sure, they ain't Curs and Bud, but still.