i believe this is what the kids would call an "epic fail"

[rone]

Pharyngula's PZ Myers, noted gadfly of un-scientific endeavors such as "Creationism" and "Intelligent Design", was attending a screening of Expelled with his family and a guest, but was barred from the theater; however, his family and guest were allowed to enter.  The punchline is delicious (Kim and i laughed heartily).  Later, Myers and his guest talked about the situation, and the guest reviews the film (QuickTime).

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[motis.livejournal.com]

Oh, and also there's money to be made in it. Do the words SUPER-HYPED HOLLYWOOD MOVIE ring a bell?