New York Times article about it a few weeks ago (it's pay per view online now) outlined how much money was at stake, and how much they spent on R&D and marketing.
The answer is: If you want a decent shave, you've got to use either Gillette's or Schick's products, and they'll fight tooth and nail over your eight dollar purchase, because you're one of the hundreds of millions of mooks with neck stubble to remove.
Among Gillette's campaigns is mailing the latest version of their Mach 3 razor to every male in the US they don't have logged as a customer. Which explains why I got two of them in the mail a couple weeks ago - one in my name and one for a former tenant. So I won't have to buy blades for a while.
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
syntheid
no subject
Date: 2003-10-24 04:38 am (UTC)The answer is: If you want a decent shave, you've got to use either Gillette's or Schick's products, and they'll fight tooth and nail over your eight dollar purchase, because you're one of the hundreds of millions of mooks with neck stubble to remove.
Among Gillette's campaigns is mailing the latest version of their Mach 3 razor to every male in the US they don't have logged as a customer. Which explains why I got two of them in the mail a couple weeks ago - one in my name and one for a former tenant. So I won't have to buy blades for a while.