entombed in the shrine of zeroes and ones

If you don't understand that the reason you start a company even one that promotes itself as a community, is to make money, then you've been lied to. Sure, I am completely sure that Brad iasa good guy, and started this with the best intentions, but to people honestly believe that he never intended to gain some return on his investment eventually? Seriously. I think a lot of the users (Not you persay) need to pull their heads out of the fog that is "idealism".