In fairness, women (on average) should consume fewer calories per day than men. Men are taller and a much larger fraction of their body is muscle mass, yielding a higher resting metabolism (again, on average). Furthermore, overweight men lose fat more easily than overweight women (on average).

In other words, their are entirely legitimate reasons for women (on average) to prefer lower-calorie products than men.

That said, I agree that women are pushed to impossible standards of beauty.