I wonder if New Scientist will be following up on this. The article does mention that Gershow Recycling will be buying a Hawk-10, but they don't exactly seem to be a squeaky-clean company (http://www.osha.gov/pls/oshaweb/owadisp.show_document?p_table=NEWS_RELEASES&p_id=11747). They had a PR release (http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=ind_focus.story&STORY=/www/story/05-30-2007/0004598210&EDATE=WED+May+30+2007,+10:10+AM), so it might be for real, or it might be a joint scam.