i'll take two of... whatever it is

[rone]

Between 101 and the South San Francisco CalTrain stop, you can see a billboard that reads,

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SANCTURA

trospium chloride tablets

Coming Soon!           

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So... what the fuck? Is this the future of drug ads? Tantalize consumers with the promise of a pill that will become available eventually that will treat an unspecified malady? "Say, doc, i saw this billboard, and you'll let me know when it comes out, right? `Cause i gotta have it!"

Comments

[ikkyu2.livejournal.com]

There are very strict laws governing the marketing of prescription drugs. If they make a claim that it does something, they have to list all the possible side effects, disclaim that they're recommending it for you in particular, and warn you to ask your doctor. This is why you're seeing the other sort of ad - Madison Avenue knows that all you have to do is get the name to stick in the head of the ad-viewer, which clearly they accomplished in your case. The litigious malpractice culture does the rest of the work - we doctors are terrifed to refuse a patient's reasonable request or otherwise do anything that could alienate or otherwise make them unhappy. I'd gladly prescribe ten gallons of SANCTURA if I thought it'd help avoid one lawsuit.

Sanctura appears to be a medication for overactive bladder, incidentally.

I think prescription drug marketing is foolish and should be prohibited.

[merde.livejournal.com]

i'm 100% in agreement about prescription drug marketing. i think it does more harm than good, and it's all about the greed of pharmaceutical companies.

[ikkyu2.livejournal.com]

Are we allowed to communicate now?

[merde.livejournal.com]

i would prefer not to. nevertheless, i felt it reasonable to acknowledge that we agree on something.

[ronebofh.livejournal.com]

Sanctura appears to be a medication for overactive bladder, incidentally.

That must be why i'm feelin' pissy about it. HAW HAW HAW!!@#