I think he's just making that point that if you make it impossible for people who *want to give you money* to give you money, they'll just give up and get a copy of your content some other way. He's right - since iTunes (and the music studios consenting to it and other digital music marketplaces) made it extremely easy for me to obtain DRM free music legally, I have pirated zero music tracks.

I've happily bought a few movies the same way, but almost nothing I actually want is available until ridiculously long after it's relevant. So usually I just shrug and get on with my busy life and don't even bother torrenting, but there are certainly shows I'd want to watch when they come out and would be happy to pay for, that I just can't obtain in any legal fashion whatsoever. Not even by ordering a physical disc, since I'm not in North America.