God's away on business ([identity profile] blarglefiend.livejournal.com) wrote in [personal profile] rone 2011-09-22 11:41 am (UTC)

Why are they buying it, or why do people care so much?

For the former: Fosters is a huge brewing company (it's not just the Fosters brand) and SAB Miller don't have anything here so it lets them expand into this market.

For the latter: a lot of people are getting wound up about nasty foreigners buying Our Stuff(TM).

Note that the biggest brand Fosters owns is actually VB, and that's 20% of the Australian beer market all on its own.

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